We didn't want to do it, but then it wouldn't be Superb

At Superb, nothing is what it seems; it's much better; and perhaps we're not yet able to convey everything we want to convey so you can truly understand what Superb is and why it's a lifestyle, not a brand. We're working on it, and precisely for that reason—because there are no rules at Superb—we want to give you a sneak peek of what's to come. Although, to be honest... our eagerness for summer also had a lot to do with it.

We really don't know what this summer will be like yet; I mean, what we'll be able to do and what we won't, because one thing is clear: no matter what happens, this summer will be superb, as always. But what we're saying is that there probably won't be any festivals, no parties like before, no dream trips... but we'll still be able to enjoy the little moments, and summer will continue to be the best time to unwind and be happy.

That's why we wanted the new SS21 collection to convey everything that ultimately defines Superb: that joy of sharing, of celebrating every moment, of making the most of your time, of enjoying life in general, knowing how to find the silver lining in everything, or rather, being happy even in the most difficult moments and knowing how to appreciate what we have around us, the everyday, the little things.

Do you like pastel colors? Well, get ready... and don't try to imagine anything, just wait and see. We'll tell you in advance: what's coming is colorful, happy, exciting, and very, very Superb. Although that will come later, we're now looking forward to debuting the SuperbTie sweatshirt . Yes, that's right. SuperbTie.

The name says it all. We're launching the first garment designed with tie-dye. The best thing about this unisex hoodie is everything that brings it to life: it's produced in our Barcelona workshop, the tie-dye effect is created by hand, so no two sweatshirts are the same, each one is unique... and we've also dyed it in this season's three trending pastel colors. You're definitely going to need it.

And since we're talking about a premium sweatshirt, the new features couldn't stop there. For the SuperbTie sweatshirt, we've designed a new patch that adorns it and gives it an even more Superb look.

The whole team has gone crazy over this new sweatshirt … and you?

#BeHappyBeSuperb