About Us
"We don't sell a product, we sell a lifestyle turned into a movement and creating a community just for happy people."
Superb was born from the desire to transmit everything that makes us happy .
A moment, a feeling, a journey, a hobby… when you don't need anyone or anything to be happy, but you still want that someone or something by your side to share that happiness with.
And, although Superb is not really explained, Superb is lived... This movement was born as a way of seeing life or, in other words, to transmit happiness as a way of life.
That's why Superb is much more than a brand. You can love golf and rap at the same time, soccer and classical music; you can be a fan of an extreme sport and dress in a classic style... At Superb, we don't understand rules or stereotypes. And Superb isn't what makes you happy either... Superb is what conveys your happiness as a lifestyle.
Superb is a lifestyle, and Pablo Pérez, its creator, is the essence. It all started at a party at Pacha Barcelona, a party that needed a hook to make people want to attend; that hook was a name, and that name was Superb.
Why Superb?
Because it's a word that, internationally, is understood as something "pleasing" or "exciting" and, at the same time, an expression that always caught Pablo's attention, which is why he decided to turn it into what it is today: a movement full of happiness.
BannerWeb 1st Superb Party at Pacha Barcelona in 2005
2005
The first party was held at Pacha Barcelona under the name Superb
2016
Various parties were held at the Opium Barcelona nightclub to promote the brand's claim: #BeHappyBeSuperb.
2018
Superb is approaching lifestyle and a broader community with the first collection that brings to life how we know Superb today, always maintaining the same essence.
