BeHappy, the most anticipated collection
"The #SuperbTotalLook that makes you feel like yourself at any time and in any situation. A total look in pastel colors that makes you feel happy, so you can enjoy, without thinking about anything else, the essence of a summer you've always wanted. Be Happy is the new Superb collection for every day, for every moment. Be Happy is about being yourself, about feeling free."
BeHappy is Superb's newest collection; the most anticipated, the most desired, and the most special. Made and designed in our Barcelona workshops, BeHappy is the collection that has taken the longest to see the light, because behind it lies a long work process: such as the careful selection of the most #Superb colors to create different combinations or the choice of the best materials for long-lasting garments. Not to mention the first samples, with their mistakes and changes, always striving for perfection, or the photoshoot to convey everything that BeHappy means to us. Don't forget the early morning wake-up call from the entire team to travel to the Costa Brava, a place that conveys our essence. In short, a team effort transformed into the #TotalLook of the summer, the essence of Superb.
It's been a year since the "new comfy" aesthetic crept into our wardrobes without us even noticing. The various situations of the last year changed the way we dress (among other things)... (I've experienced it myself). But did anyone wonder what would happen next? Sometimes the world moves too fast, and so do fashion and trends, and because of this, it sometimes seems like we lose ourselves, that we're no longer ourselves. Now, society (or I don't know who) wants us to dress from head to toe again, regardless of what you want or feel. Fashion, like life, is meant to be enjoyed, and to be able to do so, there's only one ingredient: being true to yourself. And at Superb, dressing for happiness is how we create each collection.
BeHappy is everything you need to be happy and to break the rules, or rather, to write a new rule: no one tells us what we have to wear because we wear what makes us happy.
